Your website has the greatest opportunity of becoming a prospect’s “first impression” of your business and services in an era where 85 percent of B2B consumers explore the web before making a purchase decision. The appearance and feel of your website, it turns out, are the main drivers of those initial impressions.
Before you look for Website Design Long Island, NY, here are 3 main reasons why B2B businesses should never compromise with web design.
#1. Design accounts for 94 percent of first impressions.
Don’t get me wrong: good material is important. Quite a bit. Even the greatest information, however, is rendered useless when it is surrounded by bad design. According to user behaviour studies, visual appeal and website navigation have the most impact on people’s initial impressions of your business.
#2. First impressions lead to greater levels of satisfaction.
The first impression a user receives from your website may influence how they view subsequent encounters with your wordpress design company. Positive priming has been shown to increase user happiness, whereas negative first impressions, as you would imagine, have a negative impact.
#3. It helps with your search engine optimization (SEO).
Many web design elements and practices influence how you publish content on your website, influencing how search engine spiders read and index it. You can’t afford to make a mistake in this situation. If your on-page SEO fundamentals aren’t up to standard, you’ll be fighting an uphill struggle for visibility from the start.
#4. It’s something your competitors are doing.
Consider the following reasons to be concerned about site design: Your competitors are already using web design. If you want to keep up with them, you’ll need to use web design on your site. You want your website to stand out from the competition. If your website is old, outdated, and of low quality, your rivals will outrank you.
#5. First impressions may linger for a long time.
The fact is that aesthetic attractiveness is important. Quite a bit. That is especially true on the internet. Today’s Internet user has a plethora of choices for where to focus their attention. They develop opinions about your website in milliseconds, according to studies.
In the professional services industry, a strong first impression is even more important. They only deal with companies that offer low-volume, high-margin services; they, like you, understand that a lead may be worth tens or hundreds of thousands of dollars. First impressions produce actual dollars and cents.
We’ve discovered that excellent design pays off time and time again. It’s critical to carve out a place where your brand and services stand out, capture, and keep the attention of your target customers in a cluttered, competitive environment. You never know how many opportunities are wasted due to a poor first impression. And those leads never call to explain why they didn’t select your company; instead, they just hang up the phone.